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Umatilla County, OR

RANK #806 / 996  ·  POP 79,904  ·  OR

PROJECTED GROWTH: -0.6%

Umatilla County is shedding jobs at a pace that outstrips most U.S. counties.

[01] Why Umatilla County?

Umatilla County, Oregon, is defined by its agricultural heritage and the prominent presence of the Columbia River and Blue Mountains. Pendleton, the county seat, is widely recognized for the annual Pendleton Round-Up rodeo, a major cultural event. Located in northeastern Oregon, the county is roughly equidistant from larger cities like Portland, Oregon, and the Tri-Cities in Washington. Commuting within the county is generally manageable, with an average travel time of 19.1 minutes. The community offers a blend of rural charm and access to outdoor recreation, including hiking, fishing, and camping in areas like the Umatilla National Forest and along the Umatilla River.

Life in Umatilla County often centers around its smaller towns, with Hermiston being the largest and fastest-growing city. The economy, historically rooted in farming and ranching, is diversifying. Recent years have seen significant investment in sectors such as data centers and energy, particularly wind power, contributing to job growth in areas like Greater Hermiston. Public transportation options are available, with fare-free fixed routes connecting communities and providing access to essential services and educational institutions like Blue Mountain Community College.

[02] Market Snapshot

Housing Ratio
5.4x

Above national median (4.7x)

GDP Growth
-5.3%

Contracting economy

Home Prices
+1.9%

Above national median

Climate & Terrain
1.6

Moderate climate & terrain

Price/Rent
14x

Above national median (13x)

Housing is fairly valued at 5.4x relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Umatilla County U.S. National

The Numbers

DEMOGRAPHICS
Population
79,904
+0.5% YoY
Median Household Income
$70,322
Median Home Value
$236,800
+1.86% 12mo
Median Rent
$930
Average Annual Pay
$55,594
+6.3% YoY
Employment
33,030
-1.4% YoY
Income-to-Home-Value
0.297
More affordable than average
Migration Inflow
2.38%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$310,000
Days on Market
96
Slower market
Months of Supply
3.7
Balanced market
Sale-to-List Ratio
97.3%
Negotiation room for buyers
Sold Above List
19.1%
Listings w/ Price Drops
18.9%
Building Permits (2024)
205
Single-Family Permits
199

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$2,740M
TOTAL
PROJECT AMOUNT STATUS
Amazon Web Services (AWS) Data Center Campuses
Amazon Web Services (AWS)
$1,000M Operating
Nolin Hills Energy Project (Wind, Solar, Storage)
Capital Power
$600M In Development
Sabey Data Centers Umatilla Campus
Sabey Data Centers
$520M Planned
Wagon Trail Solar and Wheatridge East Wind Projects
NextEra Energy Resources
$480M Proposed
Fourmile Solar Project
1 Energy Renewables
$90M Approved
West End Solar Project
EE West End Solar LLC (subsidiary of Eurus Solar Holdings LLC)
$50M Approved

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth -5.3% 1 percentile
Population Growth +0.5% 52 percentile
Income Growth +11.4% 93 percentile
Vacancy Rate 1.2% 42 percentile
Home Price Change +1.9% 58 percentile
Rent Growth +0.9% 18 percentile
Price/Rent 14x 43 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Umatilla County, OR a good place to move to?

Umatilla County has a Boom Town Index score of 19/100, ranking #806 among 996 U.S. counties. With job growth at -1.4% and a median household income of $70,322, it faces some economic headwinds compared to faster-growing counties.

Is Umatilla County affordable?

The median home value in Umatilla County is $236,800 with median rent at $930/month. The income-to-home-value ratio is 0.297, which is more affordable than the national average.

Is Umatilla County growing or shrinking?

Population growth: +0.5% year-over-year. Job growth: -1.4%. Home values changed +1.9% in the past 12 months.

Are people moving to Umatilla County?

Yes — 2.38% of Umatilla County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

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