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Harnett County, NC

RANK #395 / 996  ·  POP 134,718  ·  NC

PROJECTED GROWTH: +1.2%

Harnett County sits in the middle of the pack — stable but not accelerating.

[01] Why Harnett County?

Lillington, the county seat of Harnett County, North Carolina, offers a blend of small-town atmosphere and natural beauty, situated along the Cape Fear River. The county is located between Raleigh and Fayetteville, making it a commuter-friendly option for those working in nearby cities. Residents often mention the close-knit community feel and local events that foster a sense of belonging. Outdoor enthusiasts can explore Raven Rock State Park, known for its 150-foot crystalline rock formation overlooking the Cape Fear River, offering extensive trails for hiking, biking, and horseback riding. The county also provides access to the Cape Fear River for kayaking, canoeing, and fishing.

Life in Harnett County appeals to families and individuals seeking a quieter pace with access to urban amenities. The public school system, Harnett County Schools, serves over 20,000 students across 28 schools. Commute options include the Harnett Area Rural Transit System (HARTS), which provides public transportation for medical, personal, employment, and educational trips within and to surrounding counties. Economically, the county is experiencing growth, with recent investments in industrial and logistics sectors. There is also a focus on developing market-ready sites to attract new businesses and create jobs.

[02] Market Snapshot

Housing Ratio
8.7x

Overvalued relative to economy

GDP Growth
+4.0%

Above national median

Home Prices
+0.7%

Below national median

Climate & Terrain
-0.5

Below-average climate & terrain

Price/Rent
9x

Strong rental yield

Housing looks overvalued at 8.7x — home prices are high relative to local economic output. The typical U.S. county is 4–6x.

[03] Signal Profile

[04] Home Value Growth vs National

Harnett County U.S. National

The Numbers

DEMOGRAPHICS
Population
134,718
+1.24% YoY
Median Household Income
$64,992
Median Home Value
$195,900
+0.72% 12mo
Median Rent
$1,022
Average Annual Pay
$46,955
+5.0% YoY
Employment
28,081
+1.3% YoY
Income-to-Home-Value
0.3318
More affordable than average
Migration Inflow
6.54%
of pop. from another state

Market Activity

REAL ESTATE
Median Sale Price
$324,970
Days on Market
128
Slower market
Months of Supply
4.9
Balanced market
Sale-to-List Ratio
98.8%
Near asking price
Sold Above List
17.4%
Listings w/ Price Drops
24.3%
Building Permits (2024)
2,231
Single-Family Permits
2,219

Source: Redfin · Census BPS — Browse sales on Redfin →

[05] Capital Investment

$19,450M
TOTAL
PROJECT AMOUNT STATUS
Fayetteville Data Center Campus
Energy Storage Solutions
$19,200M Planned
MidPort 95 Industrial Development
Private Developer
$100M Under Construction
Harnett 95 Industrial Center - Class A Industrial Building 1
Samet Corporation (in partnership with Harnett County)
$50M Under Construction
Community Solar & Battery Storage Portfolio (multiple projects)
Various (e.g., Altus Power America Management, North Carolina El Member Corp, Strata Solar)
$50M Operating
US 401 Corridor Study Improvements
NCDOT, CAMPO
$50M Proposed

Source: public records, news, corporate announcements. Amounts are estimates where noted.

[06] Score Breakdown

GDP Growth +4.0% 72 percentile
Population Growth +1.2% 77 percentile
Income Growth +8.9% 62 percentile
Vacancy Rate 1.7% 15 percentile
Home Price Change +0.7% 41 percentile
Rent Growth +3.1% 53 percentile
Price/Rent 9x 94 percentile

Bars show percentile rank among all 996 counties.

[07] Frequently Asked Questions

Is Harnett County, NC a good place to move to?

Harnett County has a Boom Town Index score of 60/100, ranking #395 among 996 U.S. counties. With job growth at +1.3% and a median household income of $64,992, it's an above-average county on economic indicators.

Is Harnett County affordable?

The median home value in Harnett County is $195,900 with median rent at $1,022/month. The income-to-home-value ratio is 0.3318, which is more affordable than the national average.

Is Harnett County growing or shrinking?

Population growth: +1.2% year-over-year. Job growth: +1.3%. Home values changed +0.7% in the past 12 months.

Are people moving to Harnett County?

Yes — 6.54% of Harnett County's population moved from another state, which is above the national average and indicates strong in-migration.

[08] Similar Metros

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